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A unique Fashion Label that breaks with the Fast Fashion Industry
“With NICHA.reworked we want to create a counter example of what personalised, upcycled fashion could look like, and subsequently, what artistic expression and courage can lead to.”
It started in 2022 as a deep artistic connection between Charlotte English and Nina Läuger; a shared fascination for fashion, textile art and their connected practice as visual artists. By 2024, NICHA.reworked has developed into a unique, conscious fashion label that only uses upcycled materials and strives to be an anticapitalist, community-based label that counters the exploitative and imperialist structures of the fast fashion industry.
Following up on a small fashion show in Amsterdam in 2023, our first official collection was released in 2024: Volume I. A series of ten unique portrait pieces as an homage to the femme and non-binary musicians that play an important role in our lives. With this hommage we want to thank the artists that have accompanied us with their music throughout the last few years, in all the hours we have spent listening to their rhythm, sound and poetry. All ten pieces have been solely produced with upcycled textiles.
Go to NICHA.reworked on Instagram for more!